The Need for Mobile Optimization in Nonprofits
Nonprofits often operate with limited resources, making it crucial to maximize every opportunity to engage supporters. Mobile optimization can help expand your reach and enhance user experience, but many nonprofits still struggle with this aspect.
Steps to Ensure Mobile-Friendly Content
Begin by ensuring your website and donation forms are mobile-responsive. Use clean, simple layouts that are easy to navigate on small screens. Optimize images and videos for faster loading times and better performance on mobile networks. Craft concise, compelling content that conveys your mission and impact effectively. Utilize mobile-friendly email templates and social media strategies to engage supporters on the go. Consider using mobile fundraising platforms and SMS campaigns to boost donations and volunteer sign-ups.
Successful Examples of Mobile Optimization
According to Nonprofit Tech for Good, 51% of people who visit a nonprofit’s website do so on a mobile device. Organizations like the American Red Cross have successfully optimized their digital presence for mobile, leading to increased donations and volunteer engagement. The Red Cross’s mobile app offers easy access to information and donation options, enhancing user experience and engagement. By prioritizing mobile-friendly content, nonprofits can effectively reach a wider audience and amplify their impact.
Data
51% of people who visit a nonprofit’s website do so on a mobile device.
Mobile donations have increased by 205% over the past year.
25% of donors complete their donations on mobile devices.
Citations
Nonprofit Tech for Good. (n.d.). Mobile Technology for Nonprofits. Nonprofit Tech for Good. Retrieved from https://www.nptechforgood.com
American Red Cross. (n.d.). American Red Cross Mobile Apps. Retrieved from https://www.redcross.org/get-help/how-to-prepare-for-emergencies/mobile-apps.html
