The Simple Things
Mobile optimization is often overlooked, despite many stakeholders relying on mobile devices for communication and information. Ensuring that marketing materials are accessible and engaging on mobile devices can set a company apart.
Strategies for Effective Mobile Optimization
Create a Responsive Website: Ensure your website adjusts to different screen sizes, providing easy access to project information and contact details.
Use Mobile-Friendly Email Templates: Update clients on project progress and share industry insights with emails designed for mobile viewing.
Optimize Digital Brochures and Portfolios: Ensure images and videos load quickly and display correctly on mobile devices.
Simplify Navigation: Make sure that call-to-action buttons are easily tappable and the site is easy to navigate on a small screen.
Utilize Mobile Apps: Provide real-time updates and streamline communication with clients and contractors through dedicated mobile apps.
Proof of Effectiveness
A survey by the Construction Marketing Association found that 74% of construction companies that invested in mobile optimization saw improved client engagement. Companies like Turner Construction have successfully implemented mobile-friendly strategies, enhancing their communication and client relationships. Turner’s mobile app provides real-time project updates and easy access to essential information, improving efficiency and client satisfaction. By focusing on mobile-compatible marketing materials, construction firms can enhance their client engagement and streamline operations.
Enhancing Client Engagement and Operational Efficiency
In an industry where connectivity is crucial, mobile optimization can significantly enhance client engagement and operational efficiency. By adopting mobile-friendly strategies, construction companies can distinguish themselves and build stronger relationships with their clients.
Key Data Points
74% of construction companies that invested in mobile optimization saw improved client engagement (Construction Marketing Association, 2021).
Companies with strong brand positioning see a 20% increase in customer loyalty and sales (Organic Trade Association, 2020).
85% of consumers trust online reviews as much as personal recommendations (BrightLocal, 2019).
A study by Nielsen found that 92% of consumers trust referrals from people they know (Nielsen, 2018).
References
BrightLocal. (2019). Local Consumer Review Survey 2019. Retrieved from https://www.brightlocal.com/research/local-consumer-review-survey/
Construction Marketing Association. (2021). Mobile Marketing Survey Results. Retrieved from https://www.constructionmarketingassociation.org/reports/Mobile-Marketing-Survey-Results/Â
Nielsen. (2018). Global Trust in Advertising. Retrieved from https://www.nielsen.com/us/en/insights/report/2018/global-trust-in-advertising-2018/Â
Organic Trade Association. (2020). 2020 Organic Industry Survey Highlights. Retrieved from https://ota.com/news/press-releases/21377
